Why You Need Social Media Marketing

Why You Need Social Media Marketing?

Your online marketing strategy is never complete without a robust social media marketing component. Not only does social media allow you to connect and engage with potential customers wherever they are (LinkedIn, Twitter, YouTube, Facebook, Instagram, etc.), it also gives you a platform to create engaging, shareable content with your audience.

If you aren’t on social media for your business, you’re missing out. But it’s not too late to reap the rewards of this vital branch of your marketing strategy.

The allure of social media can’t be ignored. Recent studies show that 71 percent of Americans now get their news content from social platforms. Another study study shows that 54 percent of people use social media to research products before buying. If you own a business, this should make you sit up and pay attention.

It doesn’t matter what demographic you hit, there’s a social media platform out there for everyone. The trick is aligning your customers with those platforms so you can make the most impact. Fact is, 7 in 10 Americans use social media to connect with others, read news content, entertain themselves, research products and services, and share information.

6 Reasons to Be on Social Media

Check out these reasons why it’s critical as a business that you not only have social media accounts but that you maintain them and actively engage with your followers. Social media allows you to:

• 1. Build brand awareness and trust: Use all the different platforms to tell your story, share why your products and services are best, encourage followers to share stories about their brand experiences, and update your audience with new menu items, news, location changes, etc.
• 2. Generate leads and build a community presence: This is a space to spark meaningful conversations and engagement within your target industry. You can do this by posting news, videos, data, and trends.
• 3. Encourage social listening: Listen to your followers and truly hear what they’re saying about your company and your brand. Take their feedback seriously by implementing suggested changes and open up a dialogue that allows people to interact with you on a daily basis.
• 4. Connect social posts to opportunities: Gain a better understand of your customers by using social posts to create opportunity. Use social media to drive them to your CRM, your website and your online store, and vice versa.
• 5. Measure your marketing efforts: You can easily track key performance metrics with your social media platforms and management tools.
• 6. Spread the word about your company: When you create shareable links and posts that strike a chord with your readers, there’s no telling how far that word of mouth will reach. It’s much easier to go viral with social media than ever before, so posting relevant, timely and intriguing news on your feed will only serve to broaden your reach.

In the end, if you truly want to engage and connect with your existing and potential customers, you have to position yourself wherever they are. And for 73 percent of Americans, that place is social media.

Contact Tactical-Moves

Need an affordable social media marketing jump start? We can help. Just, contact us today at 617-858-5802.