Comparing Social Media Scheduling Platforms: Tactical-Moves vs. Hootsuite Pro and Sprout Social Premium

Hootsuite Pro Vs Sprout Social Premium vs Tactical-Moves Media

As a small business owner, you don’t have time to post to every social media platform every day. If you did, you wouldn’t have time to grow your business, connect with customers or nurture your brand. Yet there’s no denying the power of social media – not just being on those platforms but posting to them regularly with fresh, relevant content.

There’s a better way, and that’s to use a social medial scheduling platform. Many of you know the heavy hitters like Hootsuite Pro and Sprout Social, but did you know there’s another option that will not only cost you less but offer way more features? That option is Tactical-Moves Social Media Marketing.

But you don’t just have to take our word for it. We want to show you a side-by-side comparison of the features offered on all three platforms. In the end, we think you’ll come to the conclusion that Tactical-Moves comes out on top in terms of affordability, features, functionality and ease of use.

From sweepstakes and digital deals to social shopping carts and branded content, Tactical-Moves offers so much more than those other guys, at a fraction of the cost. Let’s take a look:

Cost For Social Media Platforms

First off, let’s start with the biggest pain point for businesses: cost.

For Hootsuite, paid plans start at $49 a month for the Professional plan and hit $599 a month for a Business plan. There is an Enterprise Level but you have to call for custom prices.

Now for Sprout Social While you can sign up for a free trial for 30 days, the standard paid plan is $89 a month annually ($99 when billed monthly), the professional plan is $149 a month annually ($169 when billed monthly), and the advanced plan is $249 a month ($279 when billed monthly).

Tactical Moves has them all beat, at $29 a month for individuals. Agencies qualify for $19.00 per client Agencies get an admin account to manage multiple business. Agencies can allow access to business clients

Custom Branded Social Media Platform Is Available For Agencies and Large Companies

Your company name, logo, URL/Domain and contact information.

Social Media Platform Features

All three platforms offer message scheduling services and social analytics as part of their basic plans. If you want Customizable Content Feeds (which is included in the TM plan), you can get that feature through Sprout Social and Hootsuite, but only with a paid upgrade. You can also get access to Reputation Monitor and Review Alerts with Hootsuite Pro with paid upgrades (again, standard on TM) but you don’t even get those features at all with Sprout Social.

That’s where the similarities end. Beyond those features listed above, Tactical-Moves offers:

• Dedicated social expert
• Sweepstakes
• Social deals
• Branded content
• Social shopping cart / Strip or PayPal to process credit cards

You can’t get any of those, upgrade or not, on the other two sites. Remember, this is all included in our basic plan of $29 a month!

Let’s explore each one of the above offerings in detail so you can get familiar with what you’re receiving.

Dedicated Social Expert

More than 80 percent of consumers say they would choose to do business with a company that was social media savvy as opposed to one that was not. If you don’t have time to sift through all the demands of researching, posting and scheduling your social media posts, the best course of action is to hand this responsibility over to someone who does!

When you sign up with Tactical-Moves for social media, you get a dedicated social expert Our team can handle the minutiae of scheduling social media posts with our social media management, responding to posts, managing all platforms and making sure you have strong content going out to your followers on a consistent basis. If you have multiple platforms, from Facebook and Instagram to LinkedIn and Twitter, you likely don’t have the time or resources to handle the regular posting that each of these platforms demands.

We include training and support in all our plans. With our social media service, you get:

• Post scheduling
• One click content feeds
• Add Your Own RSS feeds
• Google search & share within platforms
• Page and post analytics

If you would like to manage your own social media, you can easily do so on our social media platform, which features a user-friendly drag and drop calendar that allows you to plan out and schedule every single post well ahead of time.

Sweepstakes and Deals

If your business could benefit from sweepstakes and contest promotions, we can create and manage them for you. You will need expertly crafted landing pages for your sweepstakes and promotions so that they catch your readers’ eyes and entice them to play along. None of our other competitors offers this service.

Deals are similar to sweepstakes but they involve custom coupons, which are invaluable to your customers, particularly if you own a restaurant, retail store or other business that regularly runs sales and deals.

With our social deals and sweepstakes services, you get:

• Customized contests and deals
• Contest and deal landing pages
• Grow email lists
• Integrates with MailChimp and Constant Contact
• Beautifully designed digital deals geared to your business and seasonal offerings

Branded Content

Branded content is vital to your website and social engagement. You can add a content banner with any images, logos and text you want. These banners will appear on your site, advertising something from your own company or something from one of your client sites. Our custom content can appear in the form of ads on the bottom of your pages.

Content banners can help you:

• Brand business after user has clicked off the social page
• Advertise or grow email lists
• 5 Different banner ads. click thru website, capture information or download flyer

We also create and manage content feeds (RSS feeds) that you can add to your profile to schedule post, customized to appeal to your target audience and clients.

Social Shopping Cart

Social shopping carts are another unique offering of Tactical-Moves. This is basically an ecommerce store you can build right into your web site. This option is particularly great for restaurants that can add delivery and menu options for consumers.

Social ordering allows you to:

• Sell products on Facebook
• Add pickup and delivery options
• Email or embed them on your website
• Cash, PayPal, Stripe

A Word About Review and Reputation Management

As a small business owner, you know how critical positive reviews are to the success of your company. But, just like with social media posting, you probably don’t have time to check your reviews multiple times a day and respond to them all. We can help you with:

• Management of online reviews
• Mobile review application
• Real-time review alerts (get notifications when a new review is posted!)

With online influencing the buying decisions for 93 percent of consumers, ignoring your own reviews is never a good idea.

With our social media service, you get all this and more for a low monthly price – much lower than those bigger guys. Plus, we happen to think our platform is more user friendly! If you ever get stuck on something, like sweepstakes or analytics, you can always refer to the helpful video tutorials we post at the top of each page that walk you through what to do step by step.

In the end, you get more features with Tactical-Moves than Hootsuite and Sprout Social, at a fraction of the cost. Plus, we’re a local business with ties to the community. You know you can reach out to us with any questions at any time!

Get in Touch with Tactical-Moves Social Media Marketing

Ready to make the switch? Call us today at 617-858-5802 or contact us