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Why Google Local Service Ads?

What is Google Local Ads?

What is Google Local Ads? If you own a business and have a website, you may wonder if you should take advantage of Google's Local Services ads? The answer is yes! Not only can you advertise your business on Google, you can receive leads from digital ads directly from potential customers, whether as phone calls or messages sent through the ad itself.

Best part is, you can reply to messages, track bookings, and manage all your leads wherever you are and whenever you want, online or through the app. If you are a small local business looking to gain a foothold in your community, you will want to take advantage of Local Services ads, which are geared to specific industries, such as locksmiths, plumbers, roofers, pest control, garage door technicians, electricians, and HVAC services. They're also known as home service ads because these are businesses that help you make improvements to your home.

When someone online enters a query, several trusted professionals in their area will pop up right above the traditional paid search ads. You will see the business number, hours, ratings, and reviews. Google's Local Service Ads will display equally well across all platforms, such as desktop, tablet, and mobile searches. They'll be featured in the Google Assistant's response to relevant voice search queries as well.

Benefits of Local Services Ads

So, why should you use Google Local Ads? There are many reasons. With Local Ads, you can:

  • Be positioned at the top of Google.
  • Connect with potential customers who want the services you provide at that moment.
  • Use simple tools to get started and create a personalized profile.
  • Use the mobile app to communicate with customers any time you need to.
  • Build trust with Google Guarantee or Google Screened
  • Pay only for leads that are related to your business and the services you provide.
  • Only be contacted by customers who have specifically selected your profile from the rest.
  • Be listed as a local provider on the Assistant, which is free, if you're Google Guaranteed.

How it Works

The Local Services unit will appear at the top of Google Search results when someone performs a search for the services they need in your area. Potential customers can either click or tap on your ad to get in touch. They can do this either by calling you or sending you a message request. Once they do that, you will receive an email and notification from the Local Services ads app. This is now your lead to turn into a customer if you so choose.

It's in your best interest to respond to as many as you can to ensure you continue to receive messages, as your ad ranking could be affected if you ignore too many.

Online and through the app, you can use tools to do a variety of tasks, including:

  • Receive and manage leads
  • Communicate with customers about their requests
  • Record notes on conversation
  • Track leads and bookings
  • View reports about how your ad is doing
  • Pause your ad if you're too busy to take on new leads
  • Adjust your budget
  • Dispute charges
  • Ask for reviews

Have questions about Google Local Ads?

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