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Maintaining a Positive Image for Success
As a company, whether a coffee shop or auto mechanic, you know your branding is everything. Without it, you can’t build trust. This is why you need a strong reputation management plan in place to ensure your company maintains a consistent, positive image with customers and potential customers.
Managing your reputation is even more challenging now than it was 20 years ago, due to the digital connections we rely on every day. If you trip up and make a mistake, that mistake can follow you forever. That doesn’t mean you have to be perfect. Everyone gets a bad review here and there. The trick lies in how you manage your responses to those less-than-stellar reviews.
Monitoring and maintaining a positive professional image is critical in this day and age. There are a multitude of platforms you can use to foster your online reputation, from your own website design to social media sites. You have to make sure you’re putting your best face forward in order to attract new clients, of course, but also to nurture your existing connections.
Mitigating the aftermath of a negative review is more important than all those positive five-stars you have been getting.
In fact, Forbes says it takes 12 positive experiences to repair the damage that comes from one unresolved negative experience by a customer. Let’s go even further than that: 22 percent of those who had a bad experience will let everyone know about their story online. Social Media Today says that only nine percent of people, on the other hand, will share their story after experiencing a positive experience.
Harness the Power of Responsive Customer Service
As a business owner, there are lots of powerful tools out there that you can use to influence the conversation surrounding your branding, says Inc.com. It all starts with consistent, top-notch customer service, coupled with accurate, engaging and compelling writing (blogs, content, social media posts, etc.)
If you fail to manage your digital presence daily, it will be very hard to shake that poor reputation later. A big part of reputation management is about being proactive rather than reactive. And when a bad review does happen, you have to turn it around very quickly to mitigate the damage.
From mobile review apps to real-time review alerts, there are many ways you can stay on top of this.
As a business owner with a lot on their plate anyway, it can be daunting even thinking about reputation management. Who has the time, really?
Well, a professional does! Hiring a reputation manager can provide you with the services of a PR agency whose main goal is to shield you from the negative effects of bad reviews and bad publicity – not to mention those damaging social media rants.
Two things to remember: 1. people gravitate toward companies with high positive reviews, and 2. Google ranks companies more favorably that boast high numbers of positive reviews. Search Engine Journal says that people typically check out between four and six reviews before trusting a business. Considering more than 84 percent of consumers read online reviews before buying something, you can’t risk ignoring reputation management.
Your reputation is yours to nurture and grow, but there is help out there.
Reputation Management by Tactical-Moves Inc in Boston, MA
Here at Tactical-Moves, we offer complete affordable reputation management services that can help you generate more positive reviews and manage your online profiles with our citation management software. contact us today to learn more about improving your brand and reputation and get a quote!