Web Design, Social Media & Marketing

Do Reviews Improve Local SEO?

Research Indicates Reviews Do Assist In Boosting Rankings

If you own a local business and you're looking to gain exposure to your local audience, there's no better way to do that than through SEO. Is your SEO game lacking? One sure way to improve your ranking is to obtain more positive reviews. In fact, reviews are the most prominent ranking factor for SEO. Here at Tactical-Moves, we can help you improve your online marketing strategy with a sound SEO and reputation managementcampaign.

The Power of Reviews

It's no secret that customer reviews are important. In fact, it's been recently proven that people trust online reviews just as much as they trust personal recommendations from family and friends. Reviews are important because they send signals to search engines that assist them in deciding how a website should be ranked.

  • Comments on official review sites have more weight than those on less influential social media profiles or blogs.
  • Reviews are more powerful if you leave them on authoritative sites such as Google, Yelp and Facebook.
  • Reviews that feature written comments rather than just a numerical score are more valuable to search engines.

Tips to Obtain More Reviews

Here at Tactical-Moves, we're all about educating our clients on ways they can improve. Here are some tips on how to successfully obtain more reviews for your business:

  • Be Timely: Target customers who have made recent purchases (say, within the last few days) so the experience is fresh in their minds.
  • Leverage Social Media: Send out review requests to all your fans and followers.
  • Make Reviews Accessible: Include links to a review page on your website, in your email signature and on sales receipts so it's clear where your customers should go to leave a review.
  • Make it Easy:It takes time out of people's days to sit down and write a review. Make it super easy on them by posting clear instructions on where and how to post. You may also want to remind them of a recent purchase and suggest leaving a review if they enjoyed the service or product.
  • Send Reminders: Satisfied consumers are usually happy to leave reviews, but it's not very high on their to-do list. Prod them along by sending a friendly email reminder.
  • Boosting local SEO is dependent on positive reviews. You need to dedicate the time to check, respond to, and ask for reviews on a regular basis. Don't have the time? Let us do it! Contact Tactical-Moves online or call us at 617-858-5802.

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