Get Started With Social Media Marketing
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After a couple of decades, social media is officially a required marketing tool, especially for businesses. Today, more businesses are selling online than ever and social media is starting to play a big role in their revenue. This combination, called social media marketing, can transform how you do business.
If you’re looking to revamp your marketing strategy, here are the reasons to include a social media angle.
In a 2017 survey of 5,700 marketers, 69% reported they were developing their brand’s loyalty with social media. And it makes sense! Around 66% of social media users between the ages of 18 and 24 are most loyal to those brands they follow on social media. For those who are 25 to 34 years old, it’s 60%.
In a concentrated market like we see today, having a loyal customer base is crucial. The COVID-19 pandemic showed how much sway a loyal customer base has. Even during the hard times, your loyal customers will be there. By connecting with your customers through social media, you’ll foster that loyalty.
Today’s marketers agree: having a brand presence is enormously important. Consumers are constantly bombarded by sales pitches, advertising, and marketing all geared toward the consumers choosing to shop with them versus the competitor.
As you turn to social media, you’ll reach more customers. The numbers don’t lie: one report says that posts from a brand’s Facebook page will reach 10.7% more people than traditional advertising or even digital advertising. Why? Because you are establishing your brand presence.
Social media isn’t just for stalking your ex or checking up on your high school nemesis. Today, more customers are using social media to engage with companies for their customer service needs than inbound calls or online inquiries. Of those customers, 42% say they expect customer service within an hour. With social media, you can make that happen.
Great customer service builds a relationship with your customers. As you build the relationship, you will establish trust and loyalty. With that, you’ll find more repeat customers and ultimately a higher Customer Lifetime Value, meaning more revenue and profits.
There’s a reason so many brands are turning to social media: 17% of the world population is there. Billions of people log in every day, giving businesses more opportunities than ever to make a sale. And of those billions of social media users, the majority are 18 to 34 years old and hold the greatest buying power.
Compare the rate of success of social media marketing with that of traditional marketing, like an outbound call. Social media marketing reportedly has about a 100% higher lead-to-close rate than outbound marketing. So, why waste your time on the traditional methods when you can pivot to include social media marketing in your strategy?
When you find a book or movie you love or discover your new favorite restaurant, what is your first move? For many, it’s to run to social media and immediately let the world know that you’re on-trend with your likes and dislikes. When it comes to business, that word-of-mouth on social media can have a huge reach.
When one person shares how great your product or service is, hundreds of people will see it. If one of those people tries your products and services and loves them, they’ll post about it, too. Then their circle of friends and family will see it and often act on the recommendation. This social proof is contagious and social media is how you create a web of recommendations.
Not sure how to get your social media marketing off the ground and running? A digital marketing agency, like Tactical Moves, can help. Instead of guessing about what will work for your business, you can have experts do the heavy lifting. All you have to do is sit back and enjoy the #GoodLife that comes with social media marketing.
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