Web Design, Social Media & Marketing

Why Do Small Business Owners Need Social Media Marketing?

why business owners need social media marketing?

Social Media Marketing is Evolving All the Time

In short, so you can connect with your audience online in real time. It's a fact you can't ignore: your business must have a social media presence. Doesn't matter if you have a small business or a big one, a new one or an established one. Social media is a vital piece of your digital marketing strategy.

Not only do social platforms allow you to make meaningful connections with your customers and boost awareness about your brand, they enhance your leads and sales. More than three billion people worldwide are on social media, so you can be sure it's not just a passing trend. Get on board now. Here's why you should:

Build Awareness

If people can't find you or don't know anything about your business, they cannot become your customers. Period. Social media makes you visible among potential customers, allowing you to reach a wider audience. You can communicate in real time with your customers, ask them questions, post polls, respond to comments, highlight your reviews, and generally find out how people tick. What do they like? What don't they like? You'll find out with social media.

Communicate Authority

Customers are very discerning about which businesses they will support. Before making a decision, they will search for you online, look at your website and check out your social media pages. It's up to you whether they will find a stagnant presence or a rich source of information. Make sure you set up robust profiles and then update them frequently with relevant content. This will help build your brand's authority and ensure you make a positive first impression through social media, highlighting your business as trustworthy, knowledgeable, and approachable.

Show Authenticity

Customers don't want to see dry, corporate-style social media posts. They also don't want to see promotional posts that only say how great you and your products are. They want to see the real you. Let your brand's personality shine through, making sure your voice represents who you are.

Encourage Engagement

Social channels evolve and release new features constantly. Embrace this fast-changing environment and experiment with innovative ways to reach your audience. One week you may post a series of Instagram Stories to show life behind the scenes at your office. The next week, you could host a quick Q&A session on Facebook Live. Switch it up and learn the preferences of your viewers.

Provide Support

Social platforms break down barriers that exist between companies and their customers. Rather than call a customer service line, your customers will hit up your Facebook or Twitter pages to solve their problems or seek out information. Be ready for them. Respond as quickly as possible to questions and concerns. Be positive and helpful. Truly listen to criticism and make sure your customers feel heard.

Contact Tactical-Moves

Don't have a social media marketing strategy for your business yet? Let us handle it all here at Tactical-Moves, where we specialize in social media marketing strategies for small businesses like yours. Schedule an appointment with us today at 617-858-5802.

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