How to Use Social Media Marketing to Grow Your Brand

Content sharing is a great way to create an online persona that reflects your professional skills and personal values. How you appear to others online is critical, especially when it comes to finding a job. According to Business News Daily, 70 percent of employers said every company should screen candidates’ social media profiles as part of the hiring process.

Building a positive personal brand on social media isn’t easy. It will take work, but when you do it right, you can advance your career, become a thought leader, make valuable connections, and even build a legacy. Your trusted digital marketing agency in Boston can help you manage your social connections and improve your online presence.

Check out these tips on how to use social media to grow your brand:

Update Your Social Media Accounts

Research from Backlinko shows there are more than 5.2 billion people using social media all over the world, with the average user accessing nearly seven social media platforms each month. Not every account will build your presence online, so you have to be mindful about the platforms you use. You’ll need to decide which social media channels to use by conducting a simple audit of what works for you and what doesn’t.

Delete the ones that don’t, and focus on the ones that will bring added value. On any networks you stick with, make sure all information is complete and accurate so you can direct traffic to the places that best showcase your work.

Identify Area of Expertise

What is your niche? What could you call yourself an expert at? It doesn’t necessarily have to be something you went to school for or were officially trained in. What kinds of content have you created that your followers have had the biggest response to?

When you create and distribute unique and engaging content on your topic of expertise, your followers will begin to view you as a thought leader in your field.

Regularly Share Content

Over-posting on social media isn’t always a good thing. In fact, it can lead to fatigue and annoyance on the part of your followers. Yes, you want to keep lines of communication open, but you want to avoid oversharing so much that it makes you look desperate. Check out this guide on how often you should be posting on various social media channels.

Be Positive, Engaging and Authentic

When building a killer brand online, be sure it reflects you and your values. Keeping your social impression positive is important because you never know who’s watching. Your interactions and content act like a resume of your work, and they are indeed a reflection of your professional personality.

Find and Join Social Groups

Facebook and LinkedIn are two sites that offer significant opportunities to join groups focused on specific industries, ideas, or topics. Use the search bar to find the right groups, then share your insights and begin building authority around your brand. You may want to avoid large industry groups that are overcrowded with competitors, and focus instead on smaller, topic-based groups to best reach your audience.

Keep a Consistent Voice, Image and Tone

To be seen as memorable and authentic, you need to remain consistent with your ideas and the ways in which you present them. Find out what style works for you and stick to it.

Contact Tactical-Moves Today

Here at Tactical-Moves, we offer social media marketing services that can help you hone and improve your brand. To get a free quote and consultation today, contact us at 617-858-5802.