Why Do Small Business Owners Need Digital Marketing?

Digital Marketing is Evolving All the Time

The answer is simple: to grow your business. By relying on traditional forms of advertising, such as print ads and coupon mailers, you're missing out on a big opportunity to pull in more customers. There is no reason why any business, in 2020, no matter how new or small, should overlook this vast marketplace.

Digital marketing has a direct impact on who sees you and interacts with you. Consider that 3.5 billion people are online every day now, with search engines driving 93 percent of all website traffic. On top of that, 82 percent of people use their phones to search for a product or service online before they make a decision. It can't be ignored that digital marketing is on the rise and is all-consuming.

But first, what's digital marketing exactly? This refers to the marketing activities of a company that are carried out online, with strategies including:

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC)
• Content Marketing
• Social Media Marketing (SSM)
• Affiliate Marketing
• Email Marketing
• Inbound Marketing

SEO Audit Tool

Good news is, the performance of each channel is measurable, which means you can evaluate your company's performance across each channel in real time and make decisions accordingly.

So, why do you as a small business owner need to invest in digital marketing? The reasons are clear:

1. Cost Effective

Digital marketing doesn't require huge investments. You can utilize some parts of a digital marketing strategy and put others off till later. Small businesses can find digital channels that work for them without having to break the bank.

2. Helps With Conversions

With digital marketing, you can easily track conversions by understanding the traffic that turns into leads and subscribers. In fact, the conversions with digital marketing are higher than any other form of marketing.

3. Increases Revenue

As you get more conversions, your revenue also increases as a result of higher conversion rates. From social media marketing to email marketing, you will get a higher response that positively impacts revenue.

4. Targets Your Core Audience

With digital marketing, you can target a specific segment, whether that's by age, race, religion, buying habits, geography or some other identifier. This is why digital marketing is known as the highest personalized form of marketing.

5. Increase Brand Reputation

As more people start to recognize your brand, are happy with what you're offering them, respond to your feedback and enjoy your follow-through, the reputation of your brand increases. Winning the trust of your customers forms the foundation of establishing a credible brand.

6. Customer Communication

Digital platforms and social media allows for easy and instant communication between your brand and your audience. Not only can you connect with a local audience but you can reach a global audience as well.

7. Content Distribution

Digital marketing allows you to share large amounts of content with your audience via social media, blogs, emails, newsletters and more, making it easy to spread your message to a large audience.

8. Track Customer Information

Digital marketing technology can help you track the data of your customers, with data analysis that helps you get to know your customers' likes and preferences. You can make vital business decisions going forward based on this important information.

Contact Tactical-Moves

If you don't have a digital marketing strategy for your business yet, what are you waiting for? We make it easy here at Tactical-Moves, where we specialize in digital marketing strategies for small businesses like yours. Schedule an appointment with us today at 617-858-5802.