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A website in 2020 is more important than ever. Whether you don't have time, or you think you already have enough business, or you just don't think it's necessary for your line of work, the truth is, all the excuses in the world don't apply here. It's critical that your business have a website in 2020, and here's why.
Eighty-two percent of smartphone users consult their phones on purchases they want to make. If you don't have a strong online presence, you won't be there when potential customers need you most.
Here are the top five reasons why your business needs a website in 2020, no matter what industry you're in.
A website is the main way your customers and potential customers can learn more about you and what you sell. Good website design and navigation will help you generate business, boost brand recall value, and deliver strong marketing messages. Your website works for you, 24/7/365.
Want to show the world that you're taking your business seriously? It's time to invest in a custom website that showcases your professionalism and boosts your credibility amidst a sea of competitors. Did you know that 75 percent of online users judge a company's credibility based on its website's design? Bottom line is, people are more likely to engage with a company they can trust, and your website is a big component of establishing that trust.
Customer behavior is largely driven by what others have to say about your business. Even if you have a slew of five-star reviews on sites like FourSquare or Yelp, users expect to view your website so they can get more information about your brand. Because prospective buyers are already searching for you online, including customer testimonials on your website is an ideal way to provide social proof and impress potential buyers. It's also the perfect platform for linking to all your social media platforms for consistency.
And with a fading social media reach, you will need to depend on your website more than ever in the coming years. Consider this: people in 2018 spent 50 million fewer hours on Facebook than they did the year before. Yes, your social media networks have the potential to increase your business, but relying on them alone is a big mistake that can cost you later on.
While it's tough to control what people say about you online, one place where you can influence your own brand perception is by writing your own story on your website. A website is the most efficient way to spread your brand's message, vision, and mission. To that end, you need a great-looking search-optimized website that delivers results. Go beyond this a bit, and ensure your online listings match across all platforms. They should all point back to your website.
In this digital era, creating a website with platforms like WordPress won't cost you a lot of cash and can give you more bang for your buck. An SEO-optimized website allows you to be in front of thousands more potential consumers without spending a fortune. Not only can this help you reach a wider target audience, your website's content will also influence buying decisions and commercial transactions, no matter what industry you are in.
In the end, your website is a great home base, a place where people can come to collect important information about you, what you offer, and how you can alleviate their pain points.
Here at Tactical-Moves, we can work with you to create the perfect website for you that's not only optimized for search but that looks amazing and that can help you reach your online marketing goals. contact us for a free quote at 617-858-5802.
It all starts with a free consulation
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