Hair Salon Digital Marketing

What can hair and nail business owners get from online marketing?

Beauty salons, wellness centers, spas, nail salons, tanning salons and other beauty providers are all locked in a frantic battle to win over customers online, on downtown streets, and in shopping malls. But with access to online marketing strategies, your salon can communicate with more potential customers across a wider area than traditional marketing can.

Call our Boston location 617-858-5802 - Nationwide Digital Marketing

Article 7 Key Elements of Hair Salon Marketing

Here are a few ways in which your salon can compete when it comes to using social media, email and other marketing tools to develop a vibrant, relevant, successful beauty business. Online marketing can help you:

• Get your business on Google Maps with up-to-date entries that show customers your hours, contact details, website address and directions to your location, as well as display customer reviews.
• Collect customer emails and other information for personalized email marketing using birthdays or appointment reminders to showcase special offers, new products or treatments.
• Harness the power of imagery on social media: Salons are ideal for visual marketing on social media platforms to highlight the latest products and treatments, as well as to show off hair color processes or start-to-finish examples of your work.
• Build apps for more control and greater engagement: Apps offer instant booking for appointments, push messaging to showcase offers, and location-based services that remind customers of your presence as they pass by.

Use digital marketing to its greatest impact with help from Tactical-Moves. We can help build and enhance your brand.