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Hair & Nail Salon Marketing-Local Business Marketing

marketing for hair salons & spas boston, ma

What can hair and nail business owners get from online marketing?

Beauty salons, wellness centers, spas, nail salons, tanning salons and other beauty providers are all locked in a frantic battle to win over customers online, on downtown streets, and in shopping malls. But with access to online marketing strategies, your salon can communicate with more potential customers across a wider area than traditional marketing can.

Call our Boston location 617-858-5802 - Nationwide Digital Marketing

Article 7 Key Elements of Hair Salon Marketing

Salon Marketing Flyer

Build Brand Loyalty - Salon & Spa

Social Media & Digital Marketing

Building loyalty and solidifying relationships with your local customers is a big part of your business model as a nail or hair salon owner. You know better than anyone else how crucial those connections are. For that, you need a powerful online marketing presence to hone your brand identity, share your story with customers online, provide fresh content and promotions, offer incentives and manage online feedback.

Businesses like yours within the service industry compete fiercely with one another. But with digital marketing services under your belt, you're positioning your business in the best way possible to not only reach new customers but rank higher in search engine results. Ready to grow your customer base? Professional digital marketing services from Tactical-Moves can help. That's because we work with many hair and nail salon shop owners just like you and know what works.

Mobile marketing with geofencing, SMS and automated marketing for hair salons is here to stay

How Hair and Nail Salons Can Compete

Here are a few ways in which your salon can compete when it comes to using social media, email and other marketing tools to develop a vibrant, relevant, successful beauty business. Online marketing can help you:

  • Get your business on Google Maps with up-to-date entries that show customers your hours, contact details, website address and directions to your location, as well as display customer reviews.
  • Collect customer emails and other information for personalized email marketing using birthdays or appointment reminders to showcase special offers, new products or treatments.
  • Harness the power of imagery on social media: Salons are ideal for visual marketing on social media platforms to highlight the latest products and treatments, as well as to show off hair color processes or start-to-finish examples of your work.
  • Build apps for more control and greater engagement: Apps offer instant booking for appointments, push messaging to showcase offers, and location-based services that remind customers of your presence as they pass by.

Use digital marketing to its greatest impact with help from Tactical-Moves. We can help build and enhance your brand.

Suggested Marketing Services For Salon & Spas

  • Loyalty Rewards Program
  • Local SEO Marketing
  • Listings & Citations
  • Google My Business & Bing
  • Responsive Website
  • WiFi Marketing
  • Social Media Marketing
  • Reputation Management

Popular Services Designed For Hair & Nail Salon & Spa

Automatated marketing; SMS/Text Marketing, Geo-Fencing, Mobile Wallet Coupons and E-mail Marekting. Popular marketing, business products and website hosting services that will retain and grow your business.
We offer individual services or budle them for great discounts.