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We make it easy to use tools like geofencing and Bluetooth beacons.
Local Proximity Marketing Deal Campaigns
Promimity Marketing
Want to increase repeat business with notifications of deals, specials and other information sent from your business? You need proximity marketing. This is a type of marketing designed to market to your customers at the right place, at the right time, with highly relevant and personalized notifications.
Proximity marketing provides superior potential beyond just delivering vouchers and coupons. Our tools work best when used by brands that want to better understand the needs and wants of their customers to determine notable patterns in buying behavior.
From beacons to geofencing, "hyperlocal marketing" can use technology to target potential consumers with personalized advertisements, deals, specials and alerts based on how close they are to your location. Ideally, it entices them to make a purchasing decision in the immediate future.
Bluetooth Beacons
A beacon is a small Bluetooth radio transmitter that is powered by batteries to deliver Bluetooth Low Energy (BLE) signals. As a result, Bluetooth-enabled smartphones can scan and display these signals.
EYou can deploy beacons on:
- Store fronts
- Real estate properties
- Amusement parks
- Events
- Other public venues
This allows you to broadcast relevant advertisements and notifications to consumers when they are close to or inside your store.
Bluetooth beacons are desirable for their high click through rates, excellent ROI, and ability to target and understand customer behavior.
Geofence & Local Marketing
Did you know you can create proximity boundaries around your business to create a virtual consumer geofence? It's true! When your customers drive or walk through a geofence, they receive real-time push notifications of deals, products, special events and more.
Geofencing is a bit broader than a beacon, which is smaller and more immediate within a store. With geofencing, you can create the perimeter so when your customers hit the target area on the map, they receive alerts and enticements.
The benefits of geofencing, a form of location-based marketing, include:
- Better Targeting
- Increased Engagement
- Better ROI
- Increased Efficiency
- Better Data