Our Process
We will customize a comprehensive email marketing strategy for your business.
Discovery
Discovery: In this initial step, we'll determine your goals as a business and talk about what you want to accomplish with an email marketing campaign. Understanding your email marketing goals now will guide the copy that appears in the body of your emails later.
Strategy
Strategy: Next, we will build and segment an email list for you using fresh contacts, existing email contacts, current and past customers, and CRM contact information systems. This will provide the best targeted approach to appealing to your target audience. Bulk-sending cold emails to everyone you've ever come into contact with may be tempting but it's not the right strategy. We'll help you segment your email list by geography, demographics, past purchases, etc.
Creation
Creation: Now we will create your campaign and build your email marketing platform. We will go over templates, headers, footers, visual and textual presentation, social media links, and more. We will also discuss the type of content you will want to add in the body of your emails. Once we have things where we want them, we will launch your emails!
Reporting
Tracking: No email marketing campaign would be complete without tracking the results. How else will you know if it's working? We will track performance analytics so you can best optimize your email campaigns and marketing assets. We'll keep you abreast of anything from click-through rates and click-to-open rates to bounce rates and unsubscribe rates.
Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum.
